The Changing Commercial Climate
- 1 March 1991
- journal article
- Published by Informa UK Limited in Current Issues and Research in Advertising
- Vol. 13 (1-2), 343-368
- https://doi.org/10.1080/01633392.1991.10504971
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Suspension of the NAB Code and its Effect on Regulation of AdvertisingJournalism Quarterly, 1984
- Consumer Initial Processing in a Difficult Media EnvironmentJournal of Consumer Research, 1979
- The Impact of Program Environment on Recall of Humorous Television CommercialsJournal of Advertising, 1979
- New MaterialsAircraft Engineering and Aerospace Technology, 1971
- Influence of Commercial's Length and PositionJournal of Marketing Research, 1968
- The Perceived Effects of Piggyback Television CommercialsJournal of Marketing Research, 1966
- The People Look at Commercials: A Study of Audience BehaviorThe Journal of Business, 1966