Examining Internet Interactivity Effects on Young Adult Political Information Efficacy
- 1 May 2007
- journal article
- Published by SAGE Publications in American Behavioral Scientist
- Vol. 50 (9), 1183-1194
- https://doi.org/10.1177/0002764207300041
Abstract
Political information efficacy theory was examined in this pretest-posttest experiment of Web interactivity. Experimental (high) and control (low) interactive conditions produced significantly different effects for the participants ( N = 271). Exposure to highly interactive Web features resulted in significant increases in political information efficacy. Participants in the highly interactive condition were also significantly more likely than those in the low interactive condition to indicate that voting was an important behavior.Keywords
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