The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link
- 30 November 2008
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 37 (8), 884-894
- https://doi.org/10.1016/j.indmarman.2007.03.005
Abstract
No abstract availableKeywords
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