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Eye Tracking for Visual Marketing
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Eye Tracking for Visual Marketing
Eye Tracking for Visual Marketing
Michel Wedel
Michel Wedel
Rik Pieters
Rik Pieters
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1 January 2006
journal article
Published by
Now Publishers
in
Foundations and Trends® in Marketing
Vol. 1
(4)
,
231-320
https://doi.org/10.1561/1700000011
Abstract
Publishers of Foundations and Trends, making research accessible
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Open Access
Cited by 148 articles