Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs
Top Cited Papers
- 1 April 2005
- journal article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 33 (2), 169-183
- https://doi.org/10.1177/0092070304269111