While a number of automotive fuel cell applications have been demonstrated, including a golf cart, buses, and a van, these systems and others that have been proposed have utilized differing configurations ranging from direct hydrogen fuel cell-only power plants to fuel cell/battery hybrids operating on reformed methanol. To date there is no clear consensus on which configuration, from among the possible combinations of fuel cell, peaking device, and fuel type, is the most likely to be successfully commercialized. System simplicity favors direct hydrogen fuel cell vehicles, but infrastructure is lacking. Infrastructure favors a system using a liquid fuel with a fuel processor, but system integration and performance issues remain. A number of studies have analyzed particular configurations on either a system or vehicle scale. The objective of this work is to estimate, within a consistent framework, fuel economies and ranges for a variety of configurations using flexible models with the goal of identifying the most promising configurations and the most important areas for further research and development.