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Relationship Marketing and Distribution Channels
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Relationship Marketing and Distribution Channels
Relationship Marketing and Distribution Channels
BW
Barton A. Weitz
Barton A. Weitz
SJ
Sandy D. Jap
Sandy D. Jap
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1 September 1995
journal article
Published by
Springer Science and Business Media LLC
in
Journal of the Academy of Marketing Science
Vol. 23
(4)
,
305-320
https://doi.org/10.1177/009207039502300411
Abstract
No abstract available
Keywords
INTEREST
MARKETING
SCHEME
STRUCTURES
CONTRACTUAL
CHANNEL RELATIONSHIP
NORMATIVE CONTROL
SHIFTED
CONVENTIONAL CHANNELS
Cited by 470 articles