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Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
Home
Publications
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
JG
Jennifer Gregan‐Paxton
Jennifer Gregan‐Paxton
DJ
Deborah Roedder John
Deborah Roedder John
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1 December 1997
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 24
(3)
,
266-284
https://doi.org/10.1086/209509
Abstract
Although knowledge transfer has been found to be an Important learning mechanism in several consumer behavior domains, our understanding of the natur
Keywords
MODEL
KNOWLEDGE TRANSFER
CONSUMER LEARNING
CONCEPTUAL DEVELOPMENT
CONSUMER BEHAVIOR
All Articles
Open Access
Cited by 239 articles