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The Westernization of Asian Print Advertising
Home
Publications
The Westernization of Asian Print Advertising
The Westernization of Asian Print Advertising
BC
Bob D. Cutler
Bob D. Cutler
RJ
Rajshekhar G. Javalgi
Rajshekhar G. Javalgi
DW
D. Steven White
D. Steven White
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22 June 1995
journal article
Published by
Informa UK Limited
in
Journal of International Consumer Marketing
Vol. 7
(4)
,
23-37
https://doi.org/10.1300/j046v07n04_03
Abstract
No abstract available
Keywords
WESTERNIZATION OF ASIAN PRINT ADVERTISING
Cited by 15 articles