Environmental scanning for corporate planning
- 31 August 1977
- journal article
- Published by Elsevier BV in Business Horizons
- Vol. 20 (4), 61-71
- https://doi.org/10.1016/0007-6813(77)90010-6
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Competitive business intelligence systemsBusiness Horizons, 1975
- Environmental analysis for corporate planningBusiness Horizons, 1974
- Environmental Information Systems for Strategic Marketing PlanningJournal of Marketing, 1974
- Decision and information systems for strategic planningBusiness Horizons, 1973
- A design for the Firm's marketing nerve centerBusiness Horizons, 1966
- Marketing Intelligence for Top ManagementJournal of Marketing, 1965