The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Top Cited Papers
- 1 August 2006
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 56 (suppl_1), S202-S220
- https://doi.org/10.1111/j.1460-2466.2006.00290.x
Abstract
No abstract availableKeywords
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