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Techno‐Ready Marketing: How and Why Your Customers Adopt Technology
Home
Publications
Techno‐Ready Marketing: How and Why Your Customers Adopt Technology
Techno‐Ready Marketing: How and Why Your Customers Adopt Technology
JD
Jim Dupree
Jim Dupree
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1 July 2002
journal article
Published by
Emerald
in
Journal of Consumer Marketing
Vol. 19
(4)
,
359-361
https://doi.org/10.1108/jcm.2002.19.4.359.1
Abstract
No abstract available
Keywords
READY MARKETING
FREE PRESS
CHARLES
ADOPT TECHNOLOGY20021A
CUSTOMERS ADOPT
PARASURAMAN
COBY
Cited by 3 articles