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Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Home
Publications
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
JJ
Johny K. Johansson
Johny K. Johansson
SD
Susan P. Douglas
Susan P. Douglas
IN
Ikujiro Nonaka
Ikujiro Nonaka
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1 November 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(4)
,
388
https://doi.org/10.2307/3151584
Abstract
No abstract available
Cited by 327 articles