YouTube Videos Related to Skin Cancer: A Missed Opportunity for Cancer Prevention and Control

Abstract

Early detection and treatment influence the mortality risk of skin cancer. The objective of this study was to analyze the content of the most viewed professional and consumer videos uploaded to YouTube related to skin cancer. A total of 140 professional and consumer videos uploaded between 2007 and 2014 were identified and coded. Coding involved identifying and sorting followed by gathering descriptive information, including length of the video, number of views, and year uploaded. A dichotomous coding scheme (ie, yes or no) was used in coding specific aspects of video content, including provision of information, type of skin cancer, age group, family history, risk reduction, risk factors, fear, and home remedies for skin cancer treatment. The majority of videos provided information related to screening. Many consumer videos conveyed information related to the use of a black salve as a home remedy for skin cancer, despite the fact that there is no evidence that it is an effective treatment. Research is needed to identify characteristics of videos that are most likely to be viewed to inform the development of credible communications.