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Antecedents and consequences of brand loyalty: An empirical study
Home
Publications
Antecedents and consequences of brand loyalty: An empirical study
Antecedents and consequences of brand loyalty: An empirical study
SG
Spiros Gounaris
Spiros Gounaris
VS
Vlasis Stathakopoulos
Vlasis Stathakopoulos
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1 April 2004
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Brand Management
Vol. 11
(4)
,
283-306
https://doi.org/10.1057/palgrave.bm.2540174
Abstract
No abstract available
Keywords
AAKER BRAND EQUITY
AAKER BRAND EQUITY MODEL
BRAND ASSOCIATIONS
BRAND EQUITY
BRAND EQUITY AAKER
BRAND EQUITY MANAGEMENT
BRAND EQUITY MODEL AAKER
BRAND EXPERIENCE
BRAND HERITAGE
BRAND JOURNAL
BRAND JOURNALS
BRAND LOYALTY
BRAND MANAGEMENT
BRAND MANAGEMENT JOURNAL
BRAND MANAGEMENT PROCESS
BRAND MARKETING
BRAND MARKETING MANAGEMENT
BRAND MARKETING STRATEGY
BRAND PERSONALITY
BRAND POSITIONING
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