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The Multinomial, Multiattribute Logit Choice Model
Home
Publications
The Multinomial, Multiattribute Logit Choice Model
The Multinomial, Multiattribute Logit Choice Model
DG
Dennis H. Gensch
Dennis H. Gensch
WR
Wilfred W. Recker
Wilfred W. Recker
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1 February 1979
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 16
(1)
,
124
https://doi.org/10.2307/3150883
Abstract
No abstract available
Cited by 72 articles