Retail banking in Nordic countries: the case of Finland

Abstract

Reports the findings and implications of a bank marketing study which was conducted in the Turku region of Finland in 1993. Determines the importance of selected patronage factors used by Finnish bank consumers in choosing national versus local banks, and determines the perceived usefulness of the variety of services offered by these two groups of commercial banks. Offers certain guidelines for bank managers. Suggests that the study findings would have wider application in other Nordic countries. With the recent entry of Finland into the European Union, banks from other member countries may find the study useful for policy development purposes. Suggests further avenues in Finnish commercial bank marketing.