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Cognitive Effort, Affect, and Choice
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Cognitive Effort, Affect, and Choice
Cognitive Effort, Affect, and Choice
EG
Ellen C. Garbarino
Ellen C. Garbarino
JE
Julie A. Edell
Julie A. Edell
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1 September 1997
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 24
(2)
,
147-158
https://doi.org/10.1086/209500
Abstract
This article examines cognitive effort and its influence on choice outcomes through process-induced negative affect. We propose that an alternative t
Keywords
COGNITIVE EFFORT
NEGATIVE AFFECT WAS GENERATED
DIFFICULT ALTERNATIVE
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Cited by 268 articles