The development of a U.S. and generalized ethnocentrism scale
- 1 September 1997
- journal article
- research article
- Published by Taylor & Francis Ltd in Communication Research Reports
- Vol. 14 (4), 385-398
- https://doi.org/10.1080/08824099709388682
Abstract
The two studies reported here deal with the development and validation of a generalized ethnocentrism scale. In Study 1 two scales, including USE, which was designed to assess ethnocentrism in the United States, and GENE, which was designed to measure generalized ethnocentrism, were administered to 396 participants. Their responses were subjected to exploratory factor analysis. In Study 2, the USE and a modified version of GENE along with seven predictor variables were administered to 369 participants. Their responses were also factor analyzed and interim versions of the USE and GENE were generated for possible use. The results indicate that the GENE is more predictive of the seven predictor variables and that the USE may be measuring a somewhat different construct (e.g., patriotism).Keywords
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