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The Effects of Frequency Knowledge on Consumer Decision Making
Home
Publications
The Effects of Frequency Knowledge on Consumer Decision Making
The Effects of Frequency Knowledge on Consumer Decision Making
JA
Joseph W. Alba
Joseph W. Alba
HM
Howard Marmorstein
Howard Marmorstein
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1 June 1987
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 14
(1)
,
14-25
https://doi.org/10.1086/209089
Abstract
The proposition is advanced that knowledge about the mere number of positive and negative attributes possessed by a brand is an important component o
Keywords
DECISION MAKING
FREQUENCY KNOWLEDGE
CONSUMER'S KNOWLEDGE
STRUCTURE
PROPOSITION
ILLUSTRATES
CHARACTER
JUDGMENT
REMEMBERED
All Articles
Open Access
Cited by 172 articles