The Impact of Media Stories Concerning Health Issues on Food Product Sales
- 1 June 1994
- journal article
- Published by Emerald in Journal of Consumer Marketing
- Vol. 11 (2), 17-24
- https://doi.org/10.1108/07363769410058894
Abstract
Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent CBS 60 Minutes program, The French Paradox, highlighted the health issues concerning red wine consumption. As a result, red wine sales have climbed significantly. Discusses the managerial implications for preparing and reacting to similar situations.Keywords
This publication has 1 reference indexed in Scilit:
- Anatomy of a disasterAgribusiness, 1990