Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing
Top Cited Papers
- 29 January 2013
- journal article
- Published by Elsevier BV in Journal of Retailing and Consumer Services
- Vol. 20 (2), 189-199
- https://doi.org/10.1016/j.jretconser.2012.12.001
Abstract
No abstract availableKeywords
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