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When Do Price Promotions Affect Pretrial Brand Evaluations?
Home
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When Do Price Promotions Affect Pretrial Brand Evaluations?
When Do Price Promotions Affect Pretrial Brand Evaluations?
Priya Raghubir
Priya Raghubir
Kim Corfman
Kim Corfman
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1 May 1999
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 36
(2)
,
211
https://doi.org/10.2307/3152094
Abstract
No abstract available
Cited by 103 articles