Abstract
The need for firms to become more innovative has probably never been greater. Today concepts such as the new economy, new technologies, hyper‐competition and clock speed are used to explain that the dynamics of competition and markets has never been greater. Thus, there is a large focus on the concept of innovation management in firms. Discusses innovation management, understood as being the activities that firms undertake in order to yield new solutions within products, production and administration. The main contribution is a discussion of how a general framework for innovation management can be tailored to individual situations/different firms.

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