Exploring gender differences in online shopping attitude
- 8 February 2010
- journal article
- Published by Elsevier BV in Computers in Human Behavior
- Vol. 26 (4), 597-601
- https://doi.org/10.1016/j.chb.2009.12.012
Abstract
While attitude and gender are important factors that affect online shopping behavior, toward online shopping attitude remains a poor understood construct. Moreover, very few studies, if any, have explicitly addressed gender differences in online shopping attitude. Using attitude as a multidimensional concept to include cognitive, affective, and behavioral components, the present study examines gender differences across the three attitudinal components. The results of empirical testing demonstrate three distinct components of online shopping attitude and significant gender differences in all three attitudinal components. The results also show that the largest gender difference is in the cognitive attitude, indicating that females value the utility of online shopping less than their male counterparts do.Keywords
This publication has 41 references indexed in Scilit:
- The impact of Web quality and playfulness on user acceptance of online retailingInformation & Management, 2007
- Literature derived reference models for the adoption of online shoppingInformation & Management, 2005
- Gender and website design in e-businessInternational Journal of Electronic Business, 2005
- Recruitment on the Net: How Do Organizational Web Site Characteristics Influence Applicant Attraction?Journal of Management, 2004
- Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variablesInformation & Management, 2004
- Programming languages and genderCommunications of the ACM, 2004
- An empirical investigation of online consumer purchasing behaviorCommunications of the ACM, 2003
- Enticing online consumers: an extended technology acceptance perspectiveInformation & Management, 2002
- Determinants of the intention to use Internet/WWW at work: a confirmatory studyInformation & Management, 2001
- Empirical validation of affect, behavior, and cognition as distinct components of attitude.Journal of Personality and Social Psychology, 1984