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Marketing Services: Competing Through Quality
Home
Publications
Marketing Services: Competing Through Quality
Marketing Services: Competing Through Quality
BB
Boris W. Becker
Boris W. Becker
Leonard L. Berry
Leonard L. Berry
AP
A. Parasuraman
A. Parasuraman
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1 April 1992
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 56
(2)
,
132
https://doi.org/10.2307/1252050
Abstract
No abstract available
Cited by 165 articles