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Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
Home
Publications
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
DR
Donald P. Robin
Donald P. Robin
RR
R. Eric Reidenbach
R. Eric Reidenbach
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1 January 1987
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 51
(1)
,
44
https://doi.org/10.2307/1251143
Abstract
No abstract available
Cited by 226 articles