Keeping up with the joneses: emergence of travel as a form of social comparison among millennials
- 7 August 2018
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Travel & Tourism Marketing
- Vol. 36 (2), 159-175
- https://doi.org/10.1080/10548408.2018.1499579
Abstract
The idea of “Keeping Up with the Joneses” was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing experiences over material possessions, this research qualitatively examines how travel has become a marker of status among certain subpopulations of the millennial cohort, along with identifying idiosyncrasies of their social networking habits in conjunction with their travel behaviors. Ascending opportunities for travel and tourism marketing practitioners are denoted.Keywords
Funding Information
- Hong Kong Polytechnic University (PolyU G-YBX7)
- Research Grants Council, University Grants Committee (25604915)
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