Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Does Advertising Belong in the Capital Budget?
Home
Publications
Does Advertising Belong in the Capital Budget?
Does Advertising Belong in the Capital Budget?
JD
Joel Dean
Joel Dean
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 October 1966
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 30
(4)
,
15
https://doi.org/10.2307/1249493
Abstract
No abstract available
Cited by 15 articles