Visitor Segmentation By Trip Index

Abstract

A major concern of the tourist industry is the pursuit of a continued and intensifying understanding of the tourists who support that industry. Although market segmentation has become one ofthe most valuable concepts in developingpromotional strategies to better reach the market, the number ofpossible variables and identifiable attitudes is unlimited. The study reported in this article contributes to this growing body of literature in that it attempts to evaluate an alternative way ofsegmenting visitor markets using the criteria of a trip index based on length of stay with reference to the state of South Carolina.