The Research on School Marketing: Current Issues and Future Directions – An Updated Version
- 1 January 2012
- book chapter
- Published by Emerald in Advances in Educational Administration
Abstract
No abstract availableThis publication has 31 references indexed in Scilit:
- Australian educational institutions' international marketsInternational Journal of Educational Management, 2008
- Postmodernism and Educational MarketingEducational Management & Administration, 2001
- 'Well. That about wraps it up for school choice research': A state of the art reviewSchool Leadership & Management, 1999
- Education for Sale: A Semiotic Analysis of School Prospectuses and other Forms of Educational MarketingAustralian Journal of Education, 1998
- Secondary School Prospectuses and Educational MarketsCambridge Journal of Education, 1998
- Consumer Responses to Rumors: Good News, Bad NewsJournal of Consumer Psychology, 1997
- Environmental scanning and the information‐gathering behaviour of headteachersInternational Journal of Educational Management, 1995
- The Development and Emergence of Services Marketing ThoughtInternational Journal of Service Industry Management, 1994
- The Primary School Brochure: a sample analysisEducational Studies, 1994
- Responding to the Consumer: Parental Choice and School EffectivenessSchool Effectiveness and School Improvement, 1993