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EDLP, Hi-Lo, and Margin Arithmetic
Home
Publications
EDLP, Hi-Lo, and Margin Arithmetic
EDLP, Hi-Lo, and Margin Arithmetic
SH
Stephen J. Hoch
Stephen J. Hoch
XD
Xavier Dreze
Xavier Dreze
MP
Mary E. Purk
Mary E. Purk
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1 October 1994
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 58
(4)
,
16
https://doi.org/10.2307/1251913
Abstract
No abstract available
Keywords
EDLP
MARGIN ARITHMETIC
Cited by 176 articles