Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time
- 1 January 1995
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 12 (1), 54-69
- https://doi.org/10.1111/1540-5885.t01-1-1210030
Abstract
No abstract availableKeywords
This publication has 39 references indexed in Scilit:
- Metrics for Measuring Product Development Cycle TimeJournal of Product Innovation Management, 1993
- Are market pioneers intrinsically stronger than later entrants?Strategic Management Journal, 1992
- Collapsing New Product Development Times: Six Case StudiesJournal of Product Innovation Management, 1992
- Managing for Speed To Avoid Product Obsolescence: A Survey of TechniquesJournal of Product Innovation Management, 1991
- The Impact of Product Innovativeness on PerformanceJournal of Product Innovation Management, 1991
- Speeding Up New Product Development: The Effects of Leadership Style and Source of TechnologyJournal of Product Innovation Management, 1991
- Brand Introduction Strategies and Competitive EnvironmentsJournal of Marketing Research, 1990
- First-mover advantagesStrategic Management Journal, 1988
- Order of entry and performance in new marketsStrategic Management Journal, 1988
- An Investigation into the New Product Process: Steps, Deficiencies, and ImpactJournal of Product Innovation Management, 1986