Testing the Underlying Structure of a Store Image Scale

Abstract

This research verified the underlying structure of retail store image. Confirmatory factor analyses were used to test a store image scale based on the work of Zimmer and Golden and others. Findings revealed that the responses of subjects to three different retail image exemplars, comprising three between-subjects experimental conditions, were satisfactorily explained by a model specifying three image dimensions: (a) general (store) attributes, (b) appearance, and (c) salesperson/service. The three-factor measurement model is theoretically meaningful and demonstrated a high degree of invariance across the three samples.