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Building Customer Loyalty—
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Building Customer Loyalty—
Building Customer Loyalty—
LD
Laurette Dubé
Laurette Dubé
LR
Leo M. Renaghan
Leo M. Renaghan
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1 October 1999
journal article
research article
Published by
SAGE Publications
in
Cornell Hospitality Quarterly
Vol. 40
(5)
,
78-88
https://doi.org/10.1177/001088049904000512
Abstract
For the most part the industry's top-performing hotels are delivering what guests are looking for, but there's considerable room for doing things differently—and better— in the areas of property and marketing management.
Keywords
CUSTOMER LOYALTY
BUILDING CUSTOMER
THINGS DIFFERENTLY
PERFORMING HOTELS
MARKETING MANAGEMENT
CONSIDERABLE ROOM
INDUSTRY'S TOP
TOP PERFORMING
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Open Access
Cited by 24 articles