Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View

Abstract

It has become increasingly difficult to predict the future of marketing education. The 1990s have seen a restructuring of marketing education based on declining enrollment and the availability of new information technology. With legislators and higher university administration anxious to provide a new direction for professors, it has become increasingly important to answer the challenges of changes in our environment. Faculty will compete in a worldwide competitive educational system that will rely less on traditional classrooms and more on knowledge and instruction that can be transported through cyberspace. These changes will require that marketing faculty engage in self-development and other activities to keep pace with these new developments.