Market Segmentation of Wyoming Snowmobilers
- 1 February 2001
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 39 (3), 292-299
- https://doi.org/10.1177/004728750103900307
Abstract
Given the increasing popularity of snowmobiling, information on snowmobilers’ characteristics and preferences is needed to better manage and market snowmobiling programs. This study examines the characteristics, preferences, and motivations of Wyoming snowmobilers. Unique groups of snowmobilers are identified, and differences in their snowmobiling behavior and sociodemographic characteristics are investigated.Keywords
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