‘Good’ case research in industrial marketing: Insights from research practice
- 31 January 2010
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 39 (1), 109-117
- https://doi.org/10.1016/j.indmarman.2008.04.017
Abstract
No abstract availableKeywords
This publication has 45 references indexed in Scilit:
- Representing markets: The shaping of fashion trends by French and Italian fabric companiesIndustrial Marketing Management, 2006
- Identifying intraorganisational and interorganisational alliance conflicts—A longitudinal study of an alliance pilot project in the high technology industryIndustrial Marketing Management, 2006
- Innovativeness among small businesses: Theory and propositions for future researchIndustrial Marketing Management, 2005
- Supplier involvement in new product development in the food industryIndustrial Marketing Management, 2005
- Making sense of network dynamics through network pictures: A longitudinal case studyIndustrial Marketing Management, 2005
- Theory-Testing Using Case Studies: A Comment on Johnston, Leach, and LiuIndustrial Marketing Management, 2001
- Learning in NetworksIndustrial Marketing Management, 1999
- Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology MarketsIndustrial Marketing Management, 1999
- Theory Testing Using Case Studies in Business-to-Business ResearchIndustrial Marketing Management, 1999
- Degrees-of-Freedom Analysis of Case Data in Business Marketing ResearchIndustrial Marketing Management, 1999