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What Do Customers Consider Important in B2B Websites?
Home
Publications
What Do Customers Consider Important in B2B Websites?
What Do Customers Consider Important in B2B Websites?
GC
Goutam Chakraborty
Goutam Chakraborty
VL
Vishal Lala
Vishal Lala
DW
David L. Warren
David L. Warren
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1 March 2003
journal article
Published by
WARC Limited
in
Journal of Advertising Research
Vol. 43
(1)
https://doi.org/10.2501/jar-43-1-50-61
Abstract
No abstract available
Keywords
B2B WEBSITES
IMPORTANT IN B2B
CUSTOMERS CONSIDER IMPORTANT
Cited by 43 articles