Pictures Speak Louder than Words: Motivations for Using Instagram
Top Cited Papers
- 1 September 2015
- journal article
- research article
- Published by Mary Ann Liebert Inc in Cyberpsychology, Behavior, and Social Networking
- Vol. 18 (9), 552-556
- https://doi.org/10.1089/cyber.2015.0157
Abstract
While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between identified motivations and key attitudinal and behavioral intention variables. A comprehensive survey was developed in which a total of 212 Instagram users evaluated their motivation, primary activities, use intention, and attitude regarding Instagram. The results suggest that Instagram users have five primary social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. The implications of this study's findings are discussed.Keywords
This publication has 11 references indexed in Scilit:
- Loneliness, anxiousness, and substance use as predictors of Facebook useComputers in Human Behavior, 2013
- Why people use social networking sites: An empirical study integrating network externalities and motivation theoryComputers in Human Behavior, 2011
- Cultural difference in motivations for using social network sites: A comparative study of American and Korean college studentsComputers in Human Behavior, 2011
- Why People Use Social Networking SitesLecture Notes in Computer Science, 2009
- Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivationInformation & Management, 2008
- Social Network Sites: Definition, History, and ScholarshipJournal of Computer-Mediated Communication, 2007
- Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal HomepagesCyberPsychology & Behavior, 2007
- INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive AdvertisingJournal of Advertising, 2005
- Predictors of Internet UseJournal of Broadcasting & Electronic Media, 2000
- Intrinsic and extrinsic motivation in Internet usageOmega, 1999