Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
- 30 April 2007
- journal article
- Published by Wiley in Psychology & Marketing
- Vol. 24 (6), 539-554
- https://doi.org/10.1002/mar.20172
Abstract
No abstract availableKeywords
This publication has 24 references indexed in Scilit:
- Fear appeals in social marketing: Strategic and ethical reasons for concernPsychology & Marketing, 2004
- Sympathy and Empathy: Emotional Responses to Advertising DramasJournal of Consumer Research, 2003
- The Role of Narratives in the Advertising of Experiential ServicesJournal of Service Research, 2000
- Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and ConfidenceJournal of Advertising, 2000
- Communicating Experiences: A Narrative Approach to Creating Service Brand ImageJournal of Advertising, 1997
- Effects of Self-Referencing on PersuasionJournal of Consumer Research, 1995
- Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer EffectsJournal of Consumer Research, 1994
- Using Drama to PersuadeJournal of Consumer Research, 1989
- The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.Journal of Personality and Social Psychology, 1986
- Low Involvement Strategies for Processing AdvertisementsJournal of Advertising, 1985