When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)
- 25 January 2001
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 11 (1), 43-55
- https://doi.org/10.1207/s15327663jcp1101_4
Abstract
No abstract availableThis publication has 39 references indexed in Scilit:
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