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Consumer Knowledge Assessment
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Consumer Knowledge Assessment
Consumer Knowledge Assessment
CP
C. Whan Park
C. Whan Park
DM
David L. Mothersbaugh
David L. Mothersbaugh
LF
Lawrence Feick
Lawrence Feick
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1 June 1994
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 21
(1)
,
71
https://doi.org/10.1086/209383
Abstract
No abstract available
Cited by 505 articles