The Effects of Class Size and Learning Style on Student Performance in a Multimedia-Based Marketing Course
- 1 August 2001
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 23 (2), 84-90
- https://doi.org/10.1177/0273475301232002
Abstract
Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.Keywords
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