Attitudinal and Normative Dimensions of Opinion Leaders and Nonleaders
- 1 March 1979
- journal article
- research article
- Published by Informa UK Limited in The Journal of Psychology
- Vol. 101 (2), 305-312
- https://doi.org/10.1080/00223980.1979.9915086
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
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- Mutually Adaptive Effects of Interpersonal CommunicationJournal of Marketing Research, 1971
- Overlap of Opinion Leadership: A ReplyJournal of Marketing Research, 1971
- Response Set and the Measurement of Self-Designated Opinion LeadershipPublic Opinion Quarterly, 1971
- The Identity of Women's Clothing Fashion Opinion LeadersJournal of Marketing Research, 1970
- Overlap of Opinion Leadership across Consumer Product CategoriesJournal of Marketing Research, 1970
- Yes: There Are Generalized Opinion LeadersPublic Opinion Quarterly, 1964