Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Emotional Trade-Off Difficulty and Choice
Home
Publications
Emotional Trade-Off Difficulty and Choice
Emotional Trade-Off Difficulty and Choice
ML
Mary Frances Luce
Mary Frances Luce
John W. Payne
John W. Payne
JB
James R. Bettman
James R. Bettman
Open Access
Publisher Website
Google Scholar
Cite
Download
Share
Download
Download
Download PDF
Download
1 May 1999
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 36
(2)
,
143
https://doi.org/10.2307/3152089
Abstract
No abstract available
Keywords
EMOTIONAL TRADE OFF DIFFICULTY
TRADE OFF DIFFICULTY AND CHOICE
Cited by 138 articles