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Consideration: Review of Research and Prospects for Future Insights
Home
Publications
Consideration: Review of Research and Prospects for Future Insights
Consideration: Review of Research and Prospects for Future Insights
John H. Roberts
John H. Roberts
JL
James M. Lattin
James M. Lattin
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1 August 1997
journal article
review article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 34
(3)
,
406
https://doi.org/10.2307/3151902
Abstract
The authors review the behavioral underpinnings of consideration set formation and revisit the theoretical and empirical evidence that led them to develop an in...
Keywords
THEORETICAL
BEHAVIORAL
REVISIT
EMPIRICAL EVIDENCE
AUTHORS REVIEW
SET FORMATION
REVIEW OF RESEARCH
UNDERPINNINGS
FUTURE INSIGHTS
RESEARCH AND PROSPECTS
All Articles
Open Access
Cited by 79 articles