Values and symbols in orientations to the Olympics

Abstract

In this study, survey data are used to support the argument that, consistent with Durkheim's theory, the modern Olympic games are secular religious festivals. The public's thinking about the 1984 Summer Games showed a relatively consensual core of values, ideas, and sentiments that affirm the Olympic tradition and are distinct from the public's thinking about professional sports. These ideas were reinforced, and the prevalence of cynicism was reduced by the games. The conclusion addresses the relevance of Durkheimian theory to communication studies and the relevance of norms in social life and social theory.