Pricing Strategies and Residential Property Selling Prices
- 1 January 1987
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Real Estate Research
- Vol. 2 (1), 31-40
- https://doi.org/10.1080/10835547.1987.12090529
Abstract
Research on many consumer goods has indicated that pricing strategies may influence perceptions of quality. Whether such perceptions exist for large assets like real estate, which may therefore allow pricing strategies to influence selling prices is the subject of this study. Large high-rise centrally-located condominium data is used to test whether asking prices are an indicator of value to buyers.Keywords
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