Confirming “truth”: More Evidence of a Successful Tobacco Countermarketing Campaign in Florida
- 1 February 2004
- journal article
- research article
- Published by American Public Health Association in American Journal of Public Health
- Vol. 94 (2), 255-257
- https://doi.org/10.2105/ajph.94.2.255
Abstract
This study provides additional evidence that Florida’s “truth” tobacco countermarketing campaign was successful in reducing smoking among Florida teens. Smoking rates were substantially lower among Florida teens between fall 2001 and spring 2002, whereas previous studies found that smoking rates were comparable before the launch of “truth.” Florida teens had higher levels of “truth” campaign awareness and were more likely to agree with campaign-targeted beliefs; 2 of these beliefs were the only items associated with current smoking.Keywords
This publication has 7 references indexed in Scilit:
- Evidence of the Dose Effects of an Antitobacco Counteradvertising CampaignPreventive Medicine, 2002
- Getting to the Truth: Evaluating National Tobacco Countermarketing CampaignsAmerican Journal of Public Health, 2002
- The Florida "truth" anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluationsTobacco Control, 2001
- Influence of a counteradvertising media campaign on initiation of smoking: the Florida "truth" campaignAmerican Journal of Public Health, 2001
- Changes in Youth Cigarette Use and Intentions Following Implementation of a Tobacco Control ProgramJAMA, 2000
- Failure to defend a successful state tobacco control program: policy lessons from FloridaAmerican Journal of Public Health, 2000
- The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth studyAmerican Journal of Public Health, 2000